Today:s Con:umer: Consumer Correspondent Janice Lieberman And Weight Management Center:s Madelyn Fe
NBC ID: ARNR3LIE2G | Production Unit: Today Show | Media Type: Aired Show | Media ID: NY-TDY-20060802-0001 | Air Date(s): 08/02/2006 | Event Date(s): 08/02/2006Transcript
Event Date(s): 08/02/2006 | Event Location(s): Los Angeles, California;Washington, DC;New York City, New York;Saddle Brook, New Jersey; | Description: "Today" Consumer Correspondent Janice Lieberman reports live on-camera outside the show's temporary summer studio in New York City, New York. EJ: 8:19:01 (4:00) CLIP: Clip from TV show "Seinfeld" with actors including Julia Louis-Dreyfus, Jerry Seinfeld, and Jason Alexander. INT BRIEF CUTS: Slow-motion of salad ingredients falling onto a salad, hand shaking lettuce, panning shot of a salad bar, and hands (faces unseen) preparing a salad bar salad. EXT DAY MS: In interview woman says she tries to keep her weight down and feels better when she eats a salad. MS: In interview woman says she likes to eat salads because they're light and healthy. INT BRIEF CUTS: Panning shots of vegetables at a market. MS: Fast motion panning shots of vegetables at a supermarket. BRIEF CUTS: Shopper in a supermarket, salad bar, and cooks in kitchen. EXT DAY LOS ANGELES, CALIFORNIA MS: Point of view shot of driving down street. EXT DAY WASHINGTON DC MS: Lieberman exits the Food Lovers Market. INT NEW YORK CITY (HIDDEN CAMERA FOOTAGE) MS: Lieberman walks near others at a turnstile. EXT DAY NEW YORK CITY (HIDDEN CAMERA FOOTAGE) MS: Lieberman asks woman if she can buy the salad she's holding and test it for calories and the woman agrees. INT MS: Inserts of containers of salad bar salads, of Lieberman labeling a container, of zip lock bags, and covered salad container. INT SADDLE BROOK, NEW JERSEY IN THE SANI-PURE LABORATORY BRIEF CUTS: Food scientist Ron Schnitzer walking near the salads to be tested, salad placed in a machine, salad being pureed in the machine, and scientist removing liquid from the machine into a test tube. MS: In interview Schnitzer says (part VO) salads are assumed to be low fat and low calorie but that's not the case with salad toppings. INT (HIDDEN CAMERA FOOTAGE) MS: Food bar topping is placed on a salad (faces unseen). MS: Panning shot of a salad bar. MS: Woman prepares salad at a salad bar. MS: Cook mixes salad in bowl near salad bar. MS: Salad bar salad is weighed on scale as shot zooms to the weight (525.9). BRIEF CUTS: People eating. MS: Panning shot of salad bar salads. MS: People at a salad bar. MS: Woman at cashier area. EXT DAY LOS ANGELES MS: Exterior of the Cheesecake Factory. INT LOS ANGELES IN THE CHEESECAKE FACORY MS: Herb-crusted salmon salad. GFX: "The Cheesecake Factory" logo. GFX SUPERS: "Herb-Crusted Salmon Salad, Calories: 619, Fat: 44 grams, Weight: 1 pound 2 ounces" INT LOS ANGELES IN THE CHEESECAKE FACTORY MS: Herb-crusted salmon salad with GFX "X" marks around it as buzzer sounds in VO. CU: The salad. INT SADDLE BROOK BRIEF CUTS: Panning shot of scientist near machines, gloved hand (faces unseen) taking notes, and the Herb-crusted salmon salad on a scale. MS: In interview Schnitzer says (part VO) salmon is a good food but it's a fat food and if salmon is in a salad one should expect more fat and higher calories. MS: Fast motion of scientist putting the salad into a machine. INT (HIDDEN CAMERA FOOTAGE) BRIEF CUTS: Chefs restocking salad bar, salad bar, and chef (faces unseen) restocking the salad bar. EXT DAY MS: Lieberman enters a Cosi chain store. INT IN A COSI STORE MS: Panning shot of the store with the store's name on the wall. GFX: "Cosi" logo. GFX SUPERS: "Signature salad with fat free balsamic dressing, Calories: 587, Fat: 41 grams, Weight: 3/4 of a pound" INT MS: Cosi salad. GFX: "X" marks with buzzer sounding in VO. INT (HIDDEN CAMERA FOOTAGE) BRIEF CUTS: Workers and customers near salad bar, various shots of the salad bar, Cosi menu on wall pans to message "For our customers, Cosi is fresh food?" pans to photos of Cosi products including salads and sandwiches. MS: Customer orders a salad. INT MS: Cosi grilled chicken salad with balsamic dressing. GFX: "Cosi" logo. GFX SUPERS:"Grilled chicken salad with balsamic dressing, Calories: 198, Fat: 3 grams, Weight: Under 1 pound" seen. INT MS: The Cosi grilled chicken salad with GFX check marks as bells are heard in VO. INT (HIDDEN CAMERA FOOTAGE) MS: Customers at restaurant tables, and customers in ordering line. CLIP: McDonald's commercial for its salads. INT MS: McDonald's salad. STILLS: McDonald's salads. INT SADDLE BROOK MS: Gloved hands (faces unseen) pours salad dressing on a McDonald's salad in testing machine. MS: The salad is blended in the machine. MS: The blended salad is scooped out of the machine and into cup. GFX: McDonald's logo. GFX SUPERS: "Asian chicken salad with low fat sesame ginger dressing, Calories: 487, Fat: 11 grams, Weight: 3/4 of a pound" INT (HIDDEN CAMERA FOOTAGE) MS: Customers at counter at a fast food restaurant. MS: Panning shot of salads in containers. INT SADDLE BROOK MS: In interview (part VO) Schnitzer says fast food restaurants are pre-packaging the salads in smaller containers so they have less fat and calories, adding one does do better at the fast food restaurants. INT MS: Various shots of salads. MS: Salad dressing is poured on a salad. MS: California Chicken Cafe menu. MS: Panning shot of the menu listing ingredients in the low-fat chicken salad salad. GFX: Scales with one pound on one scale and a California Chicken Cafe salad on the other which tilts the scale. INT MS: California Chicken Cafe salad. GFX: California Chicken Cafe logo. GFX SUPERS: "California chicken salad with low calorie ranch dressing, Calories: 759, Fat: 36 grams, Weight: 1.6 pounds" INT (HIDDEN CAMERA FOOTAGE) BRIEF CUTS: Restaurant employees restocking salad bar, and customer at salad bar. INT SADDLE BROOK MS: Schnitzer says to imagine how much food 1 1/2 pounds of salad. INT MS: Salad with GFX superimposed bowls of salad. INT (HIDDEN CAMERA FOOTAGE) MS: Restaurant employee pours salad dressing into salad bar. MS: Various containers of dressings at a salad bar. INT SADDLE BROOK MS: Schnitzer says sometimes the salad dressing is equal to or greater than the amount of calories in the salad alone. INT MS: Panning shot of a salad. CLIP: Clip from "Seinfeld" with Alexander and Louis-Dreyfus. INT BRIEF CUTS: Salad, dressing poured over a salad, panning shot of a salad bar, and salad in bowl seen. Lieberman reports live on-camera. University of Pittsburgh's Weight Management Center's Director Madelyn Fernstrom seen live outside the show's temporary summer studio. Fernstrom notes the amount of calories one should eat for lunch and dinner, says one can load up on the greens in a salad, and says salad dressing can double a salad's calories. Various salads including with tofu seen. Fernstrom notes how to get salad dressing on a salad without dumping it on the salad.