Turkey Becomes Modest Fashion Capital As Industry Booms

ISTANBUL, TURKEY - NOVEMBER 28: A stylist assists a model during a photo session for online modest clothing brand Modanisa on November 28, 2017 in Istanbul, Turkey. Modest fashion and Halal business is booming in Turkey. Halal business in Turkey is expected to be worth 3.7 Trillion by 2019. With the introduction of online shopping the industry has seen massive growth. One of Turkey's largest modest clothing companies Modanisa started it's online business in 2011 and has seen sales double every year, it now sells to 120 countries, stocks more than 300 brands and has more than 100million shoppers visit their website each year. Modanisa was also a driving force behind the first ever Modest Fashion Week, held in Istanbul in 2016 and has since expanded to include London and Dubai. Interest in modest fashion is also expanding in western countries Modanisa figures show strong sales in Germany, France and England. Major brands such as Nike and H&M have also created lines catering toward Muslim communities. (Photo by Chris McGrath/Getty Images)