Rami Almordaah, AKA @Ramitheicon, has social media fame as a sneaker buyer at Cook Kicks, on Melrose Ave, in Los Angeles, CA

Los Angeles, CA - September 22: Rami Almordaah, AKA @Ramitheicon on YouTube and TikTok, a shoe buyer at Cool Kicks on Melrose Avenue, in Los Angeles, CA, shows off the Air Jordan 1 x Dior, Low and High, a partnership between the two iconic fashion brands, which were made availabe to top Dior clients first and then a limited amount via raffle, but currently retail for around $10,000, photographed Friday, Sept. 22, 2023. Almordaah has amassed over one million subscribers on his YouTube channel and nearly two million on TikTok, recording his buys done at the store. (Jay L. Clendenin / Los Angeles Times via Getty Images)