Soap powder: Product war
Soap powder: Product war; C4N: JONATHAN RUGMAN
ENGLAND: Slough:
INT
i/c as holding up Brio Actipod (new soluble sachet of washing liquid)
Following shots have music overlaid
CMSs Soap powder boxes (3 SHOTS)
CMS Washing machine door as clothes spinning round
CMSs Washing powder and fabric softener boxes (5 SHOTS)
(Washing powder boxes = 22 secs)
MS Woman putting box of soap powder in supermarket trolley
CMS 'Down to earth' environmental washing powder
SIDE CMS Co-op supermarket worker putting boxes of Brio Actipods on shelf
CMS Brio Actipod boxes placed on supermarket shelf
SIDE CMS Woman putting boxes on shelf
Woman placing label on shelf edge PAN ZOOM IN FADE TO
(Co-op worker = 14 secs)
CMS Soap powder brands on supermarket shelf TRACK Brio Actipods
Julia Bradley (Head of Marketing, McBride plc) interviewed SOT
- We've witnessed increasing consumer demand for convenience over last few years / Liquids can be messy to use, unless users measure every time they cen never be sure they'll get best from wash
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DETAILS
Restrictions:
No use by national or regional TV or radio news outlets in the UK and Ireland until 4 days after the date of creation. Prior approval required if clip features ITN newsreader or reporter in sound or vision; please contact your local Getty Images representative.
Credit:
Editorial #:
816104454
Collection:
ITN
Date created:
21 February, 2001
Upload date:
Licence type:
Rights-ready
Release info:
Not released. More information
Clip length:
00:01:38:21
Location:
United Kingdom
Mastered to:
QuickTime 8-bit Photo-JPEG SD 720x576 25i
Originally shot on:
576 25i
Source:
ITN
Object name:
bsp210201030_0.mov
- Arranging,
- Arts Culture and Entertainment,
- At The Edge Of,
- Brand Name,
- Business,
- Business Finance and Industry,
- Channel 4 News,
- Clothing,
- Colour Image,
- Convenience,
- Customer,
- Demanding,
- Economy,
- England,
- Environment,
- Fabric Softener,
- Film - Moving Image,
- Film Composite,
- Finance and Economy,
- Following - Moving Activity,
- Growth,
- Interview - Event,
- Label,
- Liquid,
- Machinery,
- Merchandise,
- Multi-Layered Effect,
- Music,
- Positioning,
- Raw Footage,
- Real Time - Footage,
- Report - Produced Segment,
- Slough - England,
- Spinning,
- Supermarket,
- Swamp,
- Textile,
- UK,
- Video with Sound,
- War,