Transmedia storytelling

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5 elements for successful transmedia storytelling

  • Audience first
  • Deliver experience
  • Deliver engagement
  • Think screen
  • Pull media together
  • See the infographic

This is where the story begins...

Once, marketing campaigns retold the same story or message across different media.

Now, there’s a more engaging and immersive message delivery – transmedia storytelling...

  • New experiences with every new media.
  • Stronger emotional connections.
  • Better test and tweakability.
  • More entry points.
  • Longer, extendable campaign life.
  • Each medium’s strength leveraged.

Use it to reconnect with jaded audiences or build new ones, make annual reports jump off the page, get dull products to be sexy, and send brand loyalty soaring.

Now, there really is a happy ending.

How our content can help

  • Images


    Drive immersion with
    premium imagery

    Conceptual or daily life, art-directed or user-generated, curated across all possible themes and locally relevant - our images allow you to develop a unique core visual identity for your Transmedia campaign.

    See our best >
     

    Editorial for real-life stories

    Up-to-the-minute news, sport and entertainment coverage. Timeless vintage photography. From award ceremonies to fashion, sporting events to
    news imagery, we’ve got it.

    View the latest >

  • Music


    Build emotional connection

    From amazing sound effects to stock music, premium movie scores to top band records – we’ve got the music you need and can take care of the complexity surrounding music licensing.

    See editor’s picks >

  • Video


    Add motion to your stories

    We’ve got an array of powerful footage clips to help up the creative ante. From urban establishers to HD nature clips to rare archival film – our commercial-quality footage can help put your project in motion. Find content from our established partner collections ranging from Universal Pictures to Red Bull Media House.

    Find the clip you need >